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Why Your Company Brand is Important

  • December 18, 2019/
  • Posted By : Jillian Jungels/
  • 0 comments /
  • Under : Business Process

Time and time again companies will claim that branding or marketing does not matter for a business. That if there is a need for the service they provide, customers will come. Unfortunately, that just is not true. Branding is a cornerstone of your business and it is very important to the customer experience. Your companies brand tells the customer what to expect and helps you become more recognizable to them.

            Think of the most popular companies to date. Nike, Amazon, Under Armor, etc. Chances are you were able to think of their logo and slogan the company is famous for. This is what your company should strive to reinvent with your target audience (main customer base).

            Recently, here at Tee Jay Service Company we have begun a rebranding initiative. Nothing was wrong with our previous branding; it was just inconsistent. Decisions needed to be made about what we wanted TJS’s brand to represent.

            The first thing we did in our rebranding initiative was identify what aspects of our brand were inconsistent. The first inconsistency we found was in our brand colors. Some logos were printed with navy blue and maroon for colors whereas others were printed with a bright red and royal blue. For this we decided which set of colors looked best and would fit our brand better. We decided to move forward with the bright red and royal blue as it is more noticeable compared to the darker maroon and navy.

            To other people this may not seem that important. However, there are many negatives to your brand not being consistent that you may not realize. The first is that if outside customers see differences amongst the company it gives them the impression that the company is not as reliable. How would you react if you were looking at a company’s website and their logo is completely different compared to the one you see on their van that shows up provide you a service? You will most likely have some questions.

These types of questions, this little inkling of doubt, is what you as a company want to avoid. It is your job to be as consistent as possible. Therefore, TJS made a rebranding plan. We immediately started to phase in the new logo colors on all our printing. This meant going through color codes, lots of test printing, and digging through what we currently had printed. 

But making a great brand is not easy. It takes creativity and dedication. It means taking something that was considered finished, down to the skeleton again and deciding to make it better. Working on your company’s brand and making it better takes dedication and means you must make the choice to live by the brand you present to your customers whenever you are working. It is not easy, but it is completely worth it when your brand is recognizable and successful. 


How to Make the Perfect Company Christmas Card

  • December 11, 2019/
  • Posted By : Jillian Jungels/
  • 0 comments /
  • Under : Uncategorized

It is the time of year where your office is most likely getting what feels like a million Christmas cards. You might be asking yourself should we send one back? What would we even say? Here at TJS we struggled with the same predicaments you are thinking of and asked the same questions. 2019 was the first year that we sent out a Christmas card and we are happy to say it will become an annual process. Below you will find tips on how to make your company Christmas card the best it can be.

This is not your family Christmas card.

            It is important to keep in mind that this card should not be too personal since it will be sent out to multiple companies at one time. Therefore, you should leave religion and employee names out of it. Your company is simply wishing another one a happy holiday season.

Keep it simple.

            This Christmas card does not need to be full of glitz and glam. Tee Jay Service sent out a Christmas card over email. It took only ten minutes to design and five minutes to send out. It does not matter how you send well wishes. If the design of the card is professional and you are thanking the company, you card will be received with open arms.

Double check you are thanking the company.

You are most likely sending a company a holiday card because you have been doing business with them. It is very important to include thank you in your card. Tee Jay Service Company said, “Thank you for choosing TJS for all your automatic door needs”.

If you follow these guidelines, you are guaranteed to have a wonderful company Christmas card!


New Year, New Goals

  • December 4, 2019/
  • Posted By : Jillian Jungels/
  • 1 comments /
  • Under : Uncategorized

It is the last month of the year and we cannot believe it here at Tee Jay Service Company. Our company has grown and had its trials throughout the year just like any other company and we could not be more thankful! We have learned lessons, weathered change, and came out a stronger team. We cannot wait to see what 2020 has in store for us. Below you will find a list of how to make goals for your company for the new year and how you can stick with them!

1.Think of what needs to change.

Among the trials and problems your company has worked through this year it is important to recount them approaching 2020. A lot of companies will not think of the mistakes they made when it comes to making new goals. Often the company will make goals without thinking of what really needs to be changed. An example would be of setting a goal that everyone in the company needs to reply to emails within a day. Alright, but why are employees taking so long to reply to emails now? Do they have too heavy of a workload? Are they being looped into conversations that do not pertain to their department?

The key is to make sure that when you make a goal, it is working on a problem, not the result of a problem.


2. Make sure the goal is realistic.            

More times than not, the goals individuals set are not realistic. We see all the time people who have never gone to the gym, get a gym membership and they are no longer going by February. But maybe if they would have started off slower, like going on walks around their neighborhood and quick at home workouts, maybe they would have been more successful.

The same applies to career/work-based goals. Instead of making a content calendar for the whole year, set a goal to make a content calendar every month when the month approaches. Trying to plan 12 months ahead at the end of the year is, you guessed it, unrealistic.


3. Make sure everyone is aware of the goals you have set.    
       

There is nothing worse than being left out of a big idea. Especially when the big idea affects your job duties or department. It is crucial that when you are setting company goals that everyone is notified so the goal can be properly achieved. If one person is left out, they could be the crucial piece to the puzzle of making the goal a reality. Therefore, send out an email or have a team meeting making sure everyone on the team is aware of the goals and the requirements needed to make the goal a reality.


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  • Why New Work Technology Should Be Treated Like A New Employee December 3,2020
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  • 958 Corporate Boulevard, Aurora, IL- 60502
  • (630) - 406 - 1406
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  • Why New Work Technology Should Be Treated Like A New Employee December 3,2020
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